Musicland - the Jennings shop in Bexleyheath

88 Broadway

The main page on "Musicland", the shop started by Tom Jennings in Bexleyheath, can be found here on the AC100 website. Below, for the time being, a fairly random selection of material posted at one time or other on the updates page of the AC30 site.

Adverts in the mainstream press were for the most part aimed at beginners. Judging from the secondhand market in the later 1960s, "packages" sold particularly well - an AC4 with a Stroller guitar, that sort of thing.

1962

"Exchange and Mart" magazine, 1962, the five main varieties of advert for Musicland placed by JMI in the magazine. On 26th July, the price of the AC4 evidently went up from 19 to 22 guineas, an increase not reflected though in the pricelists issued by the Jennings shop on Charing Cross Road.

From May to mid July amplifiers at 19 AND 35 guineas are quoted - i.e. the AC4 and the two-input AC10 with vibrato (tremolo) rather than vibravox.

1962.

Christmas approaching, a short run of "Musicland" ads in "Melody Maker" magazine. On the 15th, a Fenton-Weill reverb for £25, the first stand-alone unit to have been produced by a British manufacturer (advertised in November 1961).

Christmas 1962.

1964

November 1964, more elaborate than usual, the illustration of the "Guitar Set" borrowed from the JMI "Precision in Sound" newspaper-format catalogue (of autumn '64).

November 1964.

1965

The last of the ads for "Musicland" placed by Tom and Reg Clark in "Exchange and Mart" magazine, September to December 1965 - very much of their time and just a little bit naff (as many of the illustrated ads in Ex. and M. were).